For some real estate agents, the future is right now. Coldwell Banker is the only real estate brand with “certified” smart home specialists. What does this mean? It means agents at Coldwell Banker Blackstone understand how home technology is shaping today’s buyers, homes for sale, and even home prices. Especially relevant, Coldwell Banker is helping agents shape the smart home market by educating and training agents to learn the latest industry trends. It is making real efforts to make the market less fragmented. According to this CNBC article, more than a quarter of all consumers surveyed by Coldwell Banker own at least one smart home product, and nearly half of millennials (aged 18-34) have adopted the technology.

Obtaining A Smart Home Certification

In real estate, it’s all about setting yourself apart from the competition. We are training our agents to find their niche market and impress clients.  It is time you put yourself in the best position to succeed against other agents. Learn insights on how a smart home can benefit clients live their best life at home. If you are an agent in our office, completing the training course gives you special branding on your Coldwell Banker profile page. Consumers see the Smart Home icon, most of all, they can easily identify you are an agent with smart home knowledge!

Pictured on the left is Coldwell Banker Blackstone agent Vanessa Bustillos. She has completed the course and now her profile shows the icon. When consumers view our office roster, they can see the agents who have the certification. As a result, you are making sure your own real estate business is reaching consumers that you want to connect with.

The course covers:

  • The history of home technology
  • How we got here
  • The emotional and lifestyle benefits of home play out in smart home
  • A toolkit with:
    • A prep sheet for meeting clients
    • A feature sheet to help prepare for listing description
    • Information on how to transfer products to new owners

Agents can give their sellers a “staging” kit at a discounted price (only with Coldwell Banker). It  includes the Nest Thermostat, Nest Protect, Nest Cam, and more! Does your sellers poor landscaping make it not match up with comps in the neighborhood? Suggest a marketing plan with a Smart Home staging kit!

What Exactly Is A “Smart Home?”

For your consumers, this is a tough question! Furthermore, Coldwell Banker has joined forces with CNET to clearly define and standardize the term “smart home”.

A home that is equipped with network-connected products (i.e., “smart products,” connected via Wi-Fi, Bluetooth or similar protocols) for controlling, automating and optimizing functions such as temperature, lighting, security, safety or entertainment, either remotely by a phone, tablet, computer or a separate system within the home itself. The home must have a smart security feature or a smart temperature feature in addition to a reliable internet connection. It then must include at least two features from a list of smart options, including appliances, entertainment, lighting, outdoor sensors, and safety detectors. – Source 

Fun fact: Coldwell Banker was actually founded IN Silicone Valley, the premier area of California known for technology. They understand that millions of Americans are adopting this technology, and it is only growing stronger. In addition, Coldwell Banker is protecting agents that have fraudulent claims in their listings.

Current Coldwell Banker Blackstone Agents

Finally, log into your CB Exchange today and search “smart home course”. This is where to register for your own smart home certification! Get smart, get certified, get smart home training!

Visit to learn more about our office!